Egon Lüftenegger

Consultant, Presenter and Business Designer

Category: Uncategorized

Service-Dominant Strategy Canvas published in the Journal of Service Business

 

Service Dominant Strategy Canvas published in journal of Service Business

Service Dominant Strategy Canvas published in journal of Service Business

 

Title: Designing a tool for service-dominant strategies using action design research

 

Abstract

Both academic research and industrial practice recognize difficulties in translating the principles of service-dominant (S-D) business logic into actionable insights for practitioners, particularly when considering S-D logic at the strategic level. To address this problem, this paper focuses on the conceptualization, formulation, and communication of an S-D business strategy. From the theoretical standpoint, we conceptualize the elements of an S-D strategy by filtering the scattered literature about S-D strategy and business models through the lenses of traditional views of business strategy. From the practical standpoint, we develop a tool embedding our conceptual development to support practitioners in the formulation and communication of S-D strategy. While traditional strategy tools take a value chain perspective, our tool helps to position the focal organization at the center of a complex ecosystem of partners who are co-creating value. Following the principles of action design research, the tool is developed and evaluated in close collaboration with practice in a case study in the financial services industry. Consequently, this paper contributes both to the conceptual and the practical operationalization of S-D logic at the strategic level.

 

Keywords

Service-dominant business Action design research Management tool Strategy

E. Lüftenegger, M.Comuzzi, and P.Grefen; Designing a tool for service-dominant strategies using action design researchService Business; Springer 2015.

PhD thesis “Service-Dominant Business Design”

PhD thesis Service-Dominant Business Design

 

The full text in PDF format of the PhD thesis Service-Dominant Business Design is available at : http://egon.luftenegger.com/?wpfb_dl=2

“Service-Dominant Business Design” PhD defense

PhD defense of Egon Lüftenegger

Title: Service-Dominant Business Design

Date: June 3rd, 2014   Time: 16:00 hrs

Location: Eindhoven University of Technology, Den Dolech 2, the Netherlands.

Building : Auditorium Room: Collegezaal  4

Three pages abstract available at http://egon.luftenegger.com/?wpfb_dl=1

 

Screenshot 2014-05-02 12.16.51

 

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