Egon Lüftenegger

Consultant, Presenter and Business Designer

Category: strategy

Service Dominant Strategy Canvas presented in the U.K for the “Collaborative Networks in the Internet of Services” Conference

The Service Dominant Strategy canvas has been presented in the conference the 13th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2012, Bournemouth, UK.

Egon Lüftenegger presenting at PRO-VE 2012

The conference took place between October 1-3, 2012  at the ACF Bournemouth Stadium . Furthermore, the paper is being published by Springer in the Proceedings  ”Collaborative Networks in the Internet of Services”

Collaborative Networks in the Internet of Services

Collaborative Networks in the Internet of Services


Be careful when you laugh about your competitor’s strategy

Companies that are  in a predominant position in the marketplace, usually look at new entrants as non-dangerous. For instance, Steve Ballemer laughed about a new phone in the market called the iPhone because was too expensive. However, nowadays the iPhone is the best-selling smartphone displacing incumbents like Nokia. Sometimes, the dominant logic of a company do not let see other opportunities that are emerging. Moreover, they may seen as ridiculous by incumbent companies as we can see in the following video:

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