Egon Lüftenegger

Consultant, Presenter and Business Designer

Category: Publication

Service Dominant Ecosystem presented at PRO-VE 2013 in Germany

The Service Dominant Ecosystem was presented in Dresden, Germany at the 14th IFIP Working Conference on Virtual Enterprises (PRO-VE) 2013

E. Lüftenegger, M.Comuzzi, and P.Grefen; The Service Dominant Ecosystem: Mapping a Service Dominant Strategy to a Product-Service Ecosystem;Proceedings 14th IFIP Working Conference on Virtual Enterprises (PRO-VE), Dresden, Germany; Springer 2013.

The video of the presentation is available as follows:

largev2 from egon on Vimeo.


The Service Dominant Strategy Canvas

Lüftenegger, E.R., Grefen, P.W.P.J. & Weisleder, C.A. (2012). The service dominant strategy canvas : defining and visualizing a service dominant strategy through the traditional strategic lens.BETA publicatie : working papers No. 383, Eindhoven: Technische Universiteit Eindhoven, 50 pp.

Abstract: Service orientation, customer focus and collaboration between firms are changing the way of doing business. Marketing scholars are the first academics to conceptualize these changes under a new mindset, known as the service dominant logic. We observe a direct relationship between the service dominant logic and cross-organizational information systems.

However, the service dominant logic is difficult to communicate and operationalize. Management constructs are needed to apply the service dominant logic to the busi- ness environment. Strategy is the first management construct that we need for the business development of the service dominant logic. Currently, there are few works on the service dominant logic at strategic level.

In this report, we present a structured definition of a service dominant strategy by taking these emerging works and confronting them with the traditional strategies taught at business schools. We make a projection of the identified strategic statements of the service dominant logic to organize them and make some conclusions. We contribute to the development of the service science at strategic level, by presenting a management tool that facilitates the design of service dominant strategies.

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Kind regards,

Egon Lüftenegger

State-of-the-art on Innovation-driven Business Models

Title : The state of the art of innovation-driven business models in the financial services industry

Authors : E. Lüftenegger, S. Angelov, E. van der Linden and P. Grefen

BETA Working Paper Series WP 310, Eindhoven University of Technology, March 2010.

ISBN : 978-90-386-2226-2

Abstract :

Emerging innovation-driven business models are changing the financial services landscape. Most companies are using innovation to sustain their business models. However, new entrants into the financial services market innovate in a way that disrupts the industry. Typically, directions for innovation initiatives in financial services are absent.

In this report, we present a structured method to analyze innovation initiatives and their impact on the financial services in dustry. Our method is based on innovation and business model frameworks that let us analyze business models driven by different kinds of innovations.

We apply our method to emerging innovation-driven business models providing an overview of the financial services industry. Companies in financial services can use this report as an overview of the state of the art and as a guiding tool for their innovation initiatives. We contribute to the innovation and business models research fields, presenting a unified method to analyze business models driven by innovation in financial services.

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Kind Regards,
Egon Lüftenegger

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