PhD thesis:

  • E. Lüftenegger. Service-Dominant Business Design, PhD thesis, Eindhoven University of Technology, 2014. ( abstract) (full thesis)
Service-Dominant Business Design

Service-Dominant Business Design


Journal Papers:

Conference Papers:

  • E. Lüftenegger, M.Comuzzi, and P.Grefen; The Service Dominant Ecosystem: Mapping a Service Dominant Strategy to a Product-Service Ecosystem;Proceedings 14th IFIP Working Conference on Virtual Enterprises (PRO-VE), Dresden, Germany; Springer 2013.
  • E. Luftenegger, P. Grefen, C. Weisleder; The Service Dominant Strategy Canvas: Towards Networked Business Models; Proceedings 13th IFIP Working Conference on Virtual Enterprises; Bournemouth, UK; Springer; 2012; pp. 207-215. (Available at Springer and

Technical Reports:

  • Lüftenegger, E.R., Comuzzi, M., Grefen, P.W.P.J. & Weisleder, C.A. (2013). The service dominant business model : a service focused conceptualization. (BETA publicatie : working paper, No. 402). Eindhoven: Technische Universiteit Eindhoven, 38 pp. (PDF)
  • Lüftenegger, E.R., Grefen, P.W.P.J. & Weisleder, C.A. (2012). The service dominant strategy canvas : defining and visualizing a service dominant strategy through the traditional strategic lens. BETA publicatie : working papers No. 383, Eindhoven: Technische Universiteit Eindhoven, 50 pp. (PDF)
  • Lüftenegger, E.R., Angelov, S.A. & Grefen, P.W.P.J. (2011). A framework for business innovation directions. BETA publicatie : working papers No. 351, Eindhoven: Technische Universiteit Eindhoven, 29 pp. (PDF)
  • Lüftenegger, E.R., Angelov, S.A., Linden, E. van der & Grefen, P.W.P.J. (2010). The state of the art of innovation-driven business models in the financial services industry. BETA publicatie : working papers No. 310, Eindhoven: Technische Universiteit Eindhoven, 47 pp. (PDF)

Guest Lectures:

  • Universiteit Gent, Faculty of Business Administration, Center of Service Intelligence. September, 2014.


  • Service Dominant Strategy Canvas, Beta-TRAIL Conference 2012, “Mobility & Logistics – Science meets Practice” October 30-31, 2012 De Kuip, Rotterdam, The Netherlands (Link)
  • The Service Dominant Business Framework, European Supply Chain Forum, Annual Forum Meeting, April 2012, Pullman Eindhoven Cocagne, Eindhoven, The Netherlands.